Previous |  Contents | Next Download the eBook GOOD is what gets people in the door, like a newspaper headline or a “special” at the supermarket. Good is what makes you competitive. Don’t offer just one service, offer choices. Don’t assume the deal that encourages people to get in touch with you is the one they’ll commit to later (once you’ve open their eyes to how good you are, and what you can do for them). And don’t assume that they won’t go even further once they’ve fallen in love with their own photographs. That’s To View More >>

Our retail shopping cart is designed to help you sell your work anywhere, anytime. This upgrade makes it easier for your clients to purchase on small devices. In this upgrade we've simplified our mobile interface, introduced a simpler approach to the icons used, and updated our product images to ensure it's quick and easy to purchase products. “Quick views” and intuitive call-to-action buttons mean more purchases in the shopping cart cart, less in the “too-hard basket"… and more sales for you. Try out the mobile To View More >>

I subscribe to an email newsletter by Bernie Griffiths that I really enjoy. Why? Because Bernie knows what he’s talking about. A very successful professional photographer in Melbourne for many years, he now offers seminars, workshops and mentoring services. Each email is a brief, well-written piece of advice that could have helped so many people we’ve seen enter this industry and struggle over the last forty years. Sound marketing and business practices are key, and even if you disagree with Bernie he’ll make you think. If you like the following, be sure to subscribe at www.berniegriffiths.com. To View More >>

A while ago I suggested "keeping it simple" was a great goal ... but not simple to achieve in a complicated job like photography. But I did suggest you could do it with Queensberry. Take our Design Service. There are benefits to doing your own album design, so what I'm about to say isn't going to work for everyone. But if you're snowed under or uncomfortable with album design it's worth serious thought. Say on average you spend 3-4 hours on each album design ... and many people do spend a lot more. Send them to Queensberry and you've just freed up at least a day. You can bet that at this time To View More >>

Ian likes to talk about the good old days, when colour correction and colour management were a matter of picking up the phone and complaining to the lab. OK … I remember them too. Well, you can still outsource colour correction, but colour management is a shared responsibility now. In my earlier post I talk about screen calibration and soft-proofing, which most of us at least know about - but few people understand that taking all the care in the world over those won't be enough if your working environment is wrong. Try this experiment. First thing in the morning, sit down at your desk (where To View More >>